Luxury accessories giant Gucci is currently shooting an ad campaign for the introduction of the Indy Bag, slated to be the season?s next ?It? bag.? The oversized crocodile/python bag promises a balance of strength with feminine charm; a signature look for Gucci and one that is sure to be picked up by more than handful of handbag scouts this year.? Available in classic neutrals or bold primary colors, the Indy Hobo handbag may just reach sold-out status before Fall even begins.

Gucci's Indy Bag Ad for 2008

Elle MacPherson has already been spotted touting the bag in a classic black version. The bag is designed with a unique steering-wheel-style handle, oversized tassels and soft leather structure.? The Indy is a hobo bag with grand intentions; silvery calfskin, multi color crocodile patchwork, and canvas lining are all part of the package; the bag retails for just under $6K for at Gucci boutiques across the globe.? Embellished with bright silver hardware, it?s a bag that can round out any casual-but-chic wardrobe.